Microsoft HPC manufacturing vertical

Microsoft, who has an HPC platform offering, has a vertical focused on manufacturing- with special emphasis on automotive, Oil&Gas and Aerospace. What I cant tell is if they are focusing on those areas because that is where their initial contacts already were, or if they really believe those are the best targets. Since HPC is strong in many other areas of manufacturing ( Proctor and Gamble immediately springs to mind), I hope they are not missing the boat. Let's hope they just need to grow in this area and are open to supporting lots of new areas of manufacturing. If you are a manufacturer in an area outside of their current focus, contact them and let us know how they respond.